Why Etcetera Etcetera Etcetera?

You know your business better than anyone. But do you really know how your clients or customers perceive your business? Are you presenting it in the right way and to the right people? Some businesses brief their suppliers without really knowing what they need, “we want a new logo, a website and some help with social media…” And then the magic words, “…etcetera etcetera etcetera.” The first thing that we do is support you in defining this. We will help interpret your thoughts and put them into action.

Can I order (will you work on) just a brochure or a website or do you just work on brand development?

Yes. If you are a small/medium company (SME) or a start-up, you may not have a marketing department or even a marketing person responsible for the brand/ing. We can act like an in-house department, providing you with a bespoke service as required. This can include:

  • Strategy, planning and research
  • Auditing your communications
  • Creating content and materials
  • Website design
  • Running campaigns, producing advertising and selecting media
  • Maintaining your profile and reputation via public relations.

From the smallest job such as helping you send an email newsletter or place a one-off advert, your culture is all important – the importance of the various functions provided will always depend upon what you value.

Do you only work for B2B clients?

Not exclusively. Our experience is that organisations operating in the business-to-business (B2B) marketplace often need a more consistent brand than many in the more transient nature of many B2C markets. But we have worked with major FMCG brands as well as localised services such as solicitors and interior designers.

What do you mean when you say you are not an agency?

We like to think of ourselves as a consultancy. We allocate resource appropriate to the job. We act like an in-house team. We work with you to deliver what your brand needs. We are cost-effective and agile.

Can you send someone to work in-house?

Yes. We work with our clients as an extension of the in-house team – onsite, remotely or a mixture of both. Our strength lies in integrating our services into our client’s culture and involving your internal talent where possible.

Why do you mainly use a freelance team?

Using a number of freelancers means that we can allocate our resource according to your project needs and budget. It makes us versatile and you get a specialist/niche team. We are ‘agile’. Unlike consultancies that go in with a set program or solution, we build a programme around you.

Do you have terms and conditions?

Yes, here they are.

Why do I need a comms audit?

If you are not confident that you have the right mix of content and messaging/materials then we’ll help you to define. If you are confident that you are then we won’t. It is that simple. A brand lives in the mind of your audience, and sometimes branding is something of a foreign language. Let us interpret. Let us help. We can advise, research, interview directors, staff and key clients to find out what your brand means to those that matter. Then we can create the relevant brand image and messaging in terms of collateral. We understand that short-term wins are often as important as the long-term brand development. We will help you communicate change to your team and involve them in the process utilising your in-house talent as well as producing quick turnaround materials for your external audience.

Can you give me an example of a creative brief?

Objectives are all important, but it is our relationship with you that helps get results. We act like an in-house team, part of which is to understand your culture. However see our top tips for briefing a creative partner or give us a call if you want to discuss your ideas.

What does Yul Brynner have to do with all this?

Actor Yul Brynner played the King of Siam in Rogers & Hammerstein’s musical ‘The King and I’. His character’s trademark line was ” … etcetera etcetera etcetera” at the end of a request assuming that everyone would automatically know what he was asking for.

Connect with Etcx3 today to discuss your brand.


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